Chetan Prabhu — Product Marketing
Product Marketer driving GTM strategy, positioning, and sales enablement for B2B SaaS
I translate deeply technical products into clear stories, launch them with a repeatable playbook, and build the content engine that turns attention into pipeline.
- Product launches (Enterprise · Defence · IoT)
- 0Product launches(Enterprise · Defence · IoT)
- Lower CPL ($500 → $400)
- 0%Lower CPL($500 → $400)
- Win rate
- 0%Win rate
- Positioning-influenced ARR
- $0MPositioning-influencedARR
- GTM strategy
- Positioning & messaging
- Sales Enablement
Featured case studies
Selected work across launch, positioning, and sales enablement.
Content engine rebuilt on quality
CPL down 20% to ~$400, +15% MQL-to-SQL, $1M influenced expansion ARR.
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Launches that win deals
5 launches across Enterprise, Defence & IoT; win rate 14% → 22%.
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Retail revenue at scale
CAD $1M+ in monthly online revenue and 10M+ monthly impressions.
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What People Say
Colleagues and leaders I've worked with across marketing and go-to-market.
Chetan is a passionate professional who's always pushing to learn more. He's hands-on, versatile across the marketing stack, and an invaluable asset to any team.
Colin OsingDirector, QuantropiChetan is strategically driven with a sharp attention to detail across our marketing and campaigns. He consistently finds the highest-impact way to contribute.
Ken DobellVP Marketing, QuantropiChetan pairs a strong creative eye with excellent copywriting. Collaborating with him reliably produced sharp, on-message content that drove real marketing results.
Eric ChanCreative Director, Quantropi
About me
I work at the intersection of story and pipeline: taking deeply technical products, making them legible to buyers, and building the launch and content engine that keeps revenue compounding quarter over quarter.