Reliance Retail · Performance & Brand
Driving $1M+ in Monthly Online Revenue at Retail Scale
I ran digital marketing that generated CAD $1M+ in monthly online revenue and 10M+ monthly impressions — proving I can move real revenue at scale, not just run campaigns.
- Monthly online revenue
- $1M+Monthly online revenue
- Monthly impressions
- 10M+Monthly impressions
- Sustained CTR
- 3%+Sustained CTR
The stakes
At Reliance Retail, marketing wasn't a support function — it was a revenue line. In a crowded, price-competitive e-commerce market, every impression had to work harder and every dollar of ad spend had to trace back to sales. The challenge was doing both at once: driving efficient performance revenue while building the brand engagement that keeps customers coming back.
My mandate
Own paid media, analytics, and content for a high-volume retail operation — and deliver measurable revenue alongside sustained audience growth.
What I did
I managed paid media across Google and Meta, structuring campaigns for efficiency and maintaining a 3%+ click-through rate across a large volume of spend. I produced 300+ digital content assets a year to keep campaigns and social channels fed, and used analytics reporting to continuously reallocate budget toward what converted. Alongside performance, I ran the brand and social engagement work that lifted social engagement 40% year over year, and supported product launches and GTM campaigns end to end.
The payoff
- CAD $1M+ monthly online revenue influenced
- 10M+ monthly impressions delivered
- 3%+ CTR sustained across campaigns
- 40% YoY growth in social engagement
- 300+ content assets produced per year
Why this matters to you
Performance and brand aren't a trade-off when the same person owns both. I drive revenue you can measure while building the audience that compounds it — and I do it at real scale, under real commercial pressure.
