About me
I make complex products make sense — then build the demand around them.
I've spent more than 4 out of the 8+ years of my career on the hard end of product marketing: frontier technology, enterprise buyers, long sales cycles, and lean budgets. Before that, I led digital marketing initiatives across various industries. Together, that experience has given me end-to-end ownership of the marketing chain — from research, GTM strategy, positioning, and narrative to content, campaign launches, sales enablement, feedback and analytics — that tells me what to kill and what to double down on.
What I do well
The disciplines I bring to every product marketing engagement.
Positioning & messaging
Turning dense technical capability into a story a buyer repeats internally without me in the room.
Go-to-market & launch
Repeatable launch motions — narrative, enablement, assets, and channels lined up behind one date.
Sales Enablement
Full-funnel marketing content programs for enabling sales results measured through qualified pipeline and positioning-influenced ARR.
Tools I work with
- HubSpot
- Salesforce
- Google Analytics
- Tableau
- Looker Studio
- Google Ads
- LinkedIn Ads
- Meta Ads
- StackAdapt
- WordPress
- Canva
- ChatGPT
Where I've made an impact
Canadian dual-use quantum cybersecurity innovator
India's largest retailer
Measurable results I've obtained
Recent product marketing outcomes across launches, positioning, sales enablement, and demand programs.
- $1M
Enterprise ARR influenced
Repositioned QiSpace™ from technical-spec-led messaging to a risk-and-compliance frame, driving over $1M in enterprise ARR across financial services and defence segments.
- 14% → 22%
Win rate lift (+8 pts) in IoT & Embedded
Repositioned the IoT and Embedded offering around market leadership and competitive authority, lifting segment win rate by 8 percentage points within two quarters.
- 20% ↓
Lower CPL, with sales-funnel lift
Reduced CPL from $500 to $400 through tighter positioning and higher-quality lead flow — lifting MQL-to-SQL conversion by 15% and demo-to-opportunity conversion by 10%.
- 5
Product launches across Enterprise, Defence, IoT
Led launch strategy across three segments. The defence launch produced 5 net-new customer logos within the first two quarters post-GA.
Want to see the work behind the numbers?
I've distilled my product marketing work into a few featured case studies — real product launches, positioning resets, and sales enablement content, each with the strategy, decisions, and results behind it. They're the fastest way to understand how I think and the impact I can bring to your team.