About me
I make complex products make sense — then build the demand around them.
I've spent 7+ years of my career on the hard end of product marketing, strategizing GTM campaigns for new product launches: positioning frontier technology for enterprise buyers, with long sales cycles and lean budgets. This experience has enabled me to understand end-to-end ownership of the marketing chain, which helps me determine what to kill and what to double down on across messaging narratives, campaign launches, and sales enablement content.
What I do well
The disciplines I bring to every product marketing engagement.
Positioning & messaging
Turning dense technical capability into a story a buyer repeats internally without me in the room.
Go-to-market & launch
Repeatable launch motions — narrative, enablement, assets, and channels lined up behind one date.
Sales Enablement
Full-funnel marketing content programs for enabling sales results measured through qualified pipeline and positioning-influenced ARR.
Measurable results I've obtained
Recent product marketing outcomes across launches, positioning, sales enablement, and demand programs.
- $1M
Enterprise ARR influenced
Repositioned QiSpace™ from technical-spec-led messaging to a risk-and-compliance frame, driving over $1M in enterprise ARR across financial services and defence segments.
- 14% → 22%
Win rate lift (+8 pts) in IoT & Embedded
Repositioned the IoT and Embedded offering around market leadership and competitive authority, lifting segment win rate by 8 percentage points within two quarters.
- 20% ↓
Lower CPL, with sales-funnel lift
Reduced CPL from $500 to $400 through tighter positioning and higher-quality lead flow — lifting MQL-to-SQL conversion by 15% and demo-to-opportunity conversion by 10%.
- 5
Product launches across Enterprise, Defence, IoT
Led launch strategy across three segments. The IoT launch produced 3 net-new customer logos within the first two quarters post-GA.
Want to see the work behind the numbers?
I've distilled my product marketing work into a few featured case studies — real product launches, positioning resets, and sales enablement content, each with the strategy, decisions, and results behind it. They're the fastest way to understand how I think and the impact I can bring to your team.